retail hellness fun
On Wednesday I had lunch with my mother and did a little shopping at the mall where I had the opportunity to participate in some retail marketing fun. For a short while after college I worked in advertising and found the whole business creepy, from the schmaltzy marketing "package development" to the 4pm gin and tonic "creative meetings" that took place in my agency on a daily basis. After a couple of days sitting through the meetings it became pleasantly clear to me that there was little "creative" happening and a lot more "gin and tonic" happening, which was fine with me. And I was one of the most productive employees. The difference between me and them was the fact that I knew we were there for the gin and not the creative and stopped pretending, while the partners were firmly committed (did I spell that right I hope so because I can't think of another word to use) to maintaining the pretense of "business" while everyone secretly knew that the gin and tonic part of the meeting was clearly the draw and in my opinion far, far more valuable than the "creative" exchange. Here is what a typical exchange looked like:
Don (partner one): So has anyone been in touch with Bob?
Ken (partner two): He was out with that hooker we set him up with last week.
Don: the ****, ****, brunette one with the ****;s?
Ron: (art director) Do the guys at Purity know it's on their account? They'll fuckin shit if they find out. (general laughter)
**I have finished gin and tonic #1**
Don: It was their idea. (more laughter)
Ron: family values my ass! (more louder laughter)
Ken: Bob's the one who always has ass.
Me: I wonder if he leaves his bow tie on and those little round glasses? (strange looks all around)
** I have finished gin and tonic #2
Ron: He's a fucking pervert.
Don: That's why we love him.
Ken: Is he booked for the Thanksgiving turkey shoot next month?
Me: Bob or the turkey? (quiet. strange looks)
**I have started gin now and lime, no tonic**
Me: So are we shooting Bob shooting the turkey, or just Bob shooting? (I laugh)
Ken: So whats happening with those circulars?
Ron: So check this out - I heard Larry (soundman) left the tape running when Bob was in the john the other day. You know, the wireless mike. Bob never remembers to turn the fuckin' thing off right? It's fucking hysterical. He's got the whole soundtrack to Bob's evacuation party in the port-o-san plus the stuff on break, you know aboutn the wardrobe girl? It's fuckin' brilliant I'm tellin' ya. We're gonna cut a :30 spot with that as the voiceover and send it to John when he gets back from Bermuda for the Christmas party.. He'll fucking die when he hears it.
Don: Was it that conversation... when he was you know, talking to me?
Ron: Yup.
Don Oh shit.
Me: We could sell a lot of turkeys with that. (silence)
**straight gin, ice, many limes, pretending to be a martini of some kind**
Ken: Here. Look. Idea. How about the turkey fades in full frame after we see Bob standing at the head of the table there carving it up for the family, camera POV like God, coming in from above, you know the wide shot of Bob with the bow tie and the kids. We have the red tie still right? We have that fucking tie, right? Yup OK. The Ron this is for you, we super "Purity Supreme for your family value Thanksgiving turkey" blah blah blah then cut away to the weekly specials, price per pound with Supreme Saver points, Purity music over and out, turkey points and stamps, all that shit... fade out family image to blue and red fast fade with the super still up?
Ron: Awesome. Great copy, really. Great copy.
Don: Yeah. Are there any more limes? Kelly, did you use all the limes?
Blah blah blah blah blah gin gin gin gin blah blah.
So I purchased a shirt on sale at a j crew and had an uneventful yet pleasant experience, as is the forte of j crew. Aside from virtually commandeering customers into dressing rooms, they have a relatively low-key sales approach which appeals to their understated, preppy customer base. Then we went into Lucky jeans where they have ridiculously overpriced but great t shirts and a more "fun and games" approach to marketing and sales. I bought a shirt for forty bucks which I never do because I get freaked by the agressive sales teenagers. I handed my purchase to the hipster sales clerk and he rang me up. When the total appeared on the LED, he looked me straight in the eye and said and I quote, "Your Lucky number is "forty-three-sixty-five,"
Then I wandered into American Eagle and was greeted at the door by a super duper nice fellow who announced with a big smile and inappropriate enthusiasm that today is "American Eagle swipe your stripe Tuesday, open an American Eagle charge account and swipe your stripe for an extra ten percent off our already low marked down sale items!" It sounded like some kind of super duper fun like a spinny carnival ride that fucks up your inner ear so much you can't walk straight for the rest of the day without hurling your deep-fried twinkie. I was like "OK, cool" and just left. I hate that shit man. It's so full of crapola. What is up with that? I can't go in malls without the right attitude and a sense of humor because if I was in a grumpy mood it would all just be too much for me. Do people fall for that stuff? Doesn't anyone just tell them to just cut the shit and let them shop? And ad people get paid big bucks to come up with that stuff. Are they laughing too? How much are they charging the client? Ad agencies have a lot of attitude and generally think of their clients as dumb children, especially after a few creative gin and tonics. I really like my new shirts though.